About Bruce
February 24th, 2012
Bruce McLaughlan
Bruce McLaughlan, a Six Sigma marketing black belt, has worked with Fortune 100 companies for more than 10 years to understand, quantify and maximize the benefits of their sports sponsorship and corporate hospitality marketing programs, including the Olympics, Formula One, Champions League Soccer, American professional sports leagues and teams, stadiums and venues, PGA golf tournaments, US Open Tennis, etc.
Recently he developed methodology to quantify the impact of AT&T’s extensive corporate hospitality programs, including impact on revenue. As part of this engagement, he led development of a powerful web-hosted dashboard application that tracks and reports program performance with 24/7 availability.
