Bruce McLaughlan

Bruce McLaughlan

 4060 Grondinwood Lane, Milford, MI 48380, (248) 249-2118 (cell)

Bruce.McLaughlan@gmail.com

 Marketing Communications, Journalism

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Strategic thinker who has helped multiple Fortune 100 companies to improve the contribution of marketing to corporate goals, including the bottom line. Helped to build proprietary marketing data analysis application for AT&T. Leader in analyzing and improving Business-to-Business results. Skilled at managing workflow and helping entire team to meet deadlines. Strong people skills, comfortable with presentations to the highest level executives. Broad client record: automotive, product launch, technology, consumer electronics, financial, fast food, etc.  Technically savvy.

 

 

18 years of journalism experience ▼ Technical background (Bachelor of Science, Six Sigma black belt) ▼ Immersed in new media, with online column and blog since 1998, personal web site, Twitter, social networking, web content ▼ Create and manage performance metrics, dashboards, etc.

 

 

Marketing Communications / Public Relations Experience

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  • Automotive: Product Launch, Parts and Service, Technology, Coatings, Plastics, Sponsorship Marketing
  • Telecommunications, Financial, Electronics, Development

 

Vice-President/Partner, SSG Marketing, Ann Arbor – 2007-2009

 

As senior management of an independent marketing and communications firm, led development of sports marketing practice, including:

• Corporate hospitality and sponsorship analysis and strategy:
  • Sports sponsorships – PGA tournaments, NASCAR, NCAA basketball, NBA
  • VIP client events – outings, suites, round tables
  • Trade shows
• Led Public Relations team in all facets of PR work, including:
  • Communication strategy
  • Message development
  • Media relations
  • Crisis management
  • Trade and consumer media campaigns
  • Coordination with marketing

Clients: Lincoln-Mercury Dealer Association, AT&T, Related Companies, Marco’s Pizza

 

Managing Director, North America, PRISM Ltd. (part of WPP Group Ltd.)

 

Senior manager for North American operations of UK-based experiential marketing and Public Relations firm. Had P&L responsibility for managing multi-million annual budget, and up to 20 employees. Significant achievements:

• Developed messaging and wrote press kits for nearly all significant Ford Motor Company vehicle launches from 2001-2006 model years (Ford, Lincoln and Mercury Divisions), including all-new Ford Explorer, Mercury Mountaineer, Ford Escape, Ford Escape Hybrid, Ford Expedition, Lincoln Navigator, Ford Fusion, Ford Five Hundred
• Conceived and led million-dollar campaign for Ford Hybrid vehicle which involved simultaneous grass-roots North American tours, partnership with BP
• Executive speeches, auto show messaging and other corporate communications
• Media relations at product launch events and auto shows
• Public relations messaging for other Ford-owned brands:
  • Ford Consumer Products Division (parts and service), working with ad agency Ogilvy&Mather
  • Ford Powertrain Operations and Engine Engineering
  • Ford Science Lab projects including advanced propulsion and recreation of Wright Brothers airplane
  • Volvo and Mazda safety systems
  • Mazda sponsorship of Mazda Raceway Laguna Seca
  • Land Rover consumer promotional campaign – Land Rover G4 Challenge
  • Jaguar Formula One
  • Th!nk electric vehicles
• Media relations and public relations for DuPont Automotive (Coatings and Engineered Plastics)
• Worked in Seoul with Samsung on global sponsorship marketing strategy, as well as local market strategy in North America and Korea
• Developed and monitored sponsorship marketing for Xerox and Visa, including Olympics
• Public relations for Ambassador Bridge

 

 

Journalism Experience

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  • Editing, Supervision, Reporting, Budget, New Media

 

Managing Editor, The Detroit Daily Press, 2009

 

Recruited and supervised entire editorial staff, set up systems and processes, directed story coverage of three-county area for start-up seven-day daily newspaper. Responsible for all phases of editorial operations, including design and production of pages and web content. Established editorial strategy. Wrote editorials. Reported directly to publishers.

 

Various Editing, Including Deputy Features Editor, The Detroit News

 

Editing and management positions including Assistant News Editor, Assistant Business Editor, Assistant City Editor and Copy Desk Chief. Ran departments of up to 30 people, including performance evaluations, budgets, etc. Served as liaison to marketing group, with a leading role in motorsports sponsorship at Michigan Int’l Speedway.  Award-winning online motorsports columnist since 1998.

 

Various Reporter, Copy Editor, News Editor Positions

 

Positions of increasing responsibility with the Flint Journal, Ypsilanti Press and Tri-County News (Fenton)

Education

• Michigan State University, Bachelor of Science (Construction)
• Michigan State University, Bachelor of Arts (Journalism)